F.R.I.E.N.D.S: Sales Framework & Story Telling

Here’s the simple framework for #selling your product. Memorize it for yourself.

1. #Gather info: The basic is to ask questions & drive over the assumptions. Find out if your customer has previously used a similar kind of product before, and how they used it. ?

Research on it. Ask relevant questions. Derive meaningful insights. Do not try pull the other product down — highlight your product features for the actual problem they solve.

2. #Respond to the information above: Emphasize the importance of using the product for today / future. Keep the messaging crip & be sharp on the use cases in less than 4 sentences.

Ponder if there is a problem to solve — and how your product can solve the same efficiently.

3. #Deliver the information: Sell something bigger than the product. Sell the idea, the state of mind or the experience.

(Eg; Marlboro did this back in 1960’s, with introduction of Marlboro Man & by selling a ‘life style’ through it’s ads. They emphasized hard on the experience, even moreso than on the product itself.)

4. #Closing: Conclude on the buying. Ask if the customer would agree with you & if they’d wish to experience the same.